The Attic Southampton Case Study | The Same Five Questions, Answered Automatically | VoiceDart
Case study · Live Events
The Attic Southampton
Inbound receptionist, live

A new lineup every week. The same five questions. Answered automatically.

The Attic is a comedy and live music venue in Southampton. Most callers want to know what's on, when doors open and where to park. We built them Laura. She answers all of it, at any hour, without the team touching a phone.

Show nights covered
Peak calls land at 8pm
Southampton
Comedy, live music, venue hire
Updates herself
Listings sync from the website daily
01The problem

A different lineup every week. The same questions every day.

People will find your phone number more easily than the time of the show they are coming to see. So the phone rings all day with the same five questions, and rings hardest at 8pm, exactly when the team is running a packed room.

Every answer is already on the website. But somebody still has to say it out loud, forty times a week, or the calls go nowhere.

01

Calls peak on show nights, when nobody can pick up.

02

The lineup changes weekly, so the answers keep changing too.

03

Venue hire enquiries, real money, get missed in the noise.

02What Laura does

A receptionist that knows the venue inside out.

Doors, parking, the lift question, age policy, tickets, venue hire. Laura answers like someone who has worked there for years.

Answers the five questions, any hour

Doors, times, parking, directions and access. Answered on the spot, day or night.

Points ticket buyers the right way

Tickets are online only, so she explains how to buy and what to bring. Order number and name gets you in the door.

Captures venue hire enquiries

Corporate nights, parties, private gigs. She takes the dates, numbers and details, and the bookings team gets it in minutes.

Keeps her own schedule current

The event listings sync from the website automatically every day. Nobody has to remember to update her.

Opens with the recording notice

Said in the first message of every call. And she never pretends to be a person.

03A call, start to finish

Friday, 7:40pm. The room is full. The phone rings.

On the call
"Hi, we're coming to the comedy tonight. Where do we park?"
"Lovely. Winsor Road car park is a minute's walk away. Ours is staff and bands only, sorry about that."
"And my mum's coming, is there a lift?"
"We're on the first floor and there's no lift, but there are handrails both sides. If she has an Access card, come at doors and let the staff know, they'll sort early entry."
Meanwhile, a second caller
Bookings inbox · now
Venue hire enquiry captured
Birthday party, Saturday in August
Around 40 guests
Caller's details attached, caller copied in
Sent to the bookings team.
Two callers handled at once. The team never left the room.

The five questions get answered. The real money enquiries get captured. And it all happens while the show runs.

04The first month

The switchboard, retired.

0
Event calls handled
In the first month live
0
Events on her books
Synced daily from the website
0
Manual updates
The schedule keeps itself current
24/7
Coverage
Show nights, evenings, weekends
Event calls handled
What's on, doors, tickets, parking, access
248
Events on her books
Synced automatically from the venue website
152
Venue hire enquiries captured
Straight to the bookings inbox with full details
All
Manual schedule updates
Nobody retypes the lineup, ever
0

Figures from the first month live and the event sync dashboard.

People will find your phone number more easily than the time of the show they're coming to see. That's just how it goes.

The Attic Southampton The Attic Live events venue, Southampton
05How it works

The schedule keeps itself. Laura does the talking.

1

A show goes on the website

The team lists events exactly as they always have. Nothing extra to do.

2

The listings sync daily

Every event flows into Laura's knowledge automatically, 152 and counting.

3

Laura answers the calls

Doors, parking, access, tickets. The five questions, handled at any hour.

4

The real enquiries land

Venue hire and anything needing action arrives in the bookings inbox, caller copied in.

06Common questions

What venues ask before they sign up.

What does Laura actually do? +
She answers every call to the venue, day and night. Doors, parking, directions, accessibility, age policy, ticket questions and venue hire. She answers what she can on the spot, points ticket buyers to the website, and captures anything that needs the team.
Can she sell tickets on the phone? +
No, and that is deliberate. Tickets are online only, so Laura explains how to buy and what to bring on the night. Your order number and the name on the booking are all you need at the door.
The lineup changes every week. How does she keep up? +
The event listings sync from the venue's website automatically every day. The schedule keeps itself current, and nobody has to remember to update her.
Does she say the call may be recorded? +
Yes, in the first message of every call, in line with UK GDPR. And she never pretends to be a person. If asked, she says she is a virtual receptionist.
What about show nights? +
That is when she earns her keep. Calls peak at 8pm, right when the team is running a full room. Laura picks up every one of them.
How much does it cost? +
Bespoke agents like Laura start from £149 a month, with self serve VoiceDart Go from £49 a month. No long contracts. Every plan includes a UK number and custom training.
Run a venue?

The show runs itself. So should the phone.

If your phone rings hardest exactly when your team is busiest, we should talk.